Google "Google Pixel | Retail Training"

Empowering retail teams with engaging training stories.

Google called on the production team to create dynamic training content for retail employees—the front line of the Pixel 2’s success. Their challenge? Equip staff with expert knowledge on standout features like the phone’s low-light camera and Google Assistant, all while keeping the videos fresh enough to hold attention during in-store training sessions. Our solution was a sleek, fast-paced video series simulating real customer interactions, helping employees feel confident demonstrating the device to tech-savvy shoppers. As Pixel 2 sales hit over 3 million units in the first quarter alone​, our training campaign ensured retail teams were ready to meet that demand head-on. With Bryant Swanstrom as DP, we delivered an energetic, visually sharp package that blended storytelling with practical product education.