adidas "adidas CONFIRMED x DRX Romanelli”

Turning vintage waste into stylish, sustainable art…and a great story.

The Adidas Confirmed x DRx Romanelli collaboration showcases a vibrant fusion of sustainability and style, creating unique lounge chairs and sofas from vintage Adidas garments. The client sought to address environmental concerns while making a bold fashion statement, ultimately needing a way to turn textile waste into desirable, functional art pieces. This video captures the transformation process, highlighting the craftsmanship behind each piece and the exciting narrative of upcycling. This initiative not only resonated with eco-conscious consumers but also expanded Adidas’s reach within the lifestyle market. Bryant Swanstrom played a pivotal role as the director of photography, bringing the project to life with his signature flair and engaging visuals that elevate the brand's message of sustainability.