L'Oreal (Skinceuticals) "Proof"

Science-ing the heck out of luxury skincare.

Who are you? What do you stand for? Who do you want to be? Branding videos convey you-ness. They do this through production quality, mood, style, story, messaging, casting, music, sound design, color palette, camera movement, and visual design. We worked closely with executives from L'Oreal's high-end, science-based skincare division SkinCeuticals to produce a branding video and social media campaign called "Proof.” The mandate was to express that serious science is behind all of the Skinceuticals formulations. Do you think we succeeded? The client certainly did. We have worked with L'Oreal on numerous videos following this production.