AXON "They Never Finish the Tour"

Helping put together a force for good at AXON

For AXON, we created a high-energy recruiting spot that proves work can be meaningful and fun—yes, even in a tech company that builds life-saving tools. The goal was to capture the vibe of a workplace where innovation is fueled by collaboration, quirky personalities are celebrated, and Nerf wars are considered strategic planning. We shot on location in Boston with real employees (and zero stock footage, thank you very much), blending fast-paced visuals, candid moments, and a cheeky wink to corporate clichés. The video now lives on AXON’s careers page, where it’s helping attract top talent who want purpose-driven work without giving up their sense of humor. If you didn’t want to work at AXON before…you will after watching this.