L'Oreal (Skinceuticals) "Custom DOSE"

Luxury meets science—training videos that shine.

For L’Oréal’s luxury skincare brand SkinCeuticals, we crafted a suite of sleek, high-end videos showcasing the game-changing Custom DOSE product. The challenge? SkinCeuticals needed a way to train their sales teams on the science behind the product and show clients how this personalized skincare solution could deliver instant, tailor-made formulas—because nothing says “luxury” like having science on demand. Our videos blended elegant animation with live-action storytelling to break down the tech in a way that felt both informative and luxurious. Shot at L’Oréal’s Hudson Yards headquarters, the campaign not only elevated product awareness but empowered skincare professionals to deliver premium service, supporting increased adoption and glowing customer feedback. With a sharp focus on product explainers, branded content, and internal training, we ensured every frame reflected the sophistication of the SkinCeuticals experience.