YouTube “Sugar the Series"

Unforgettable surprises, heartwarming stories—heroes in every frame!

Jim Dubensky served as co-executive producer on this 8-episode YouTube Original series inspired by Maroon 5’s hit music video, Sugar, where artists surprise fans who have made a difference in their communities. The challenge lay in translating the excitement and spontaneity of the original wedding-crashing concept into a full series that felt fresh and meaningful each week. With performances and pop-up events featuring stars like Maroon 5, Snoop Dogg, Kelly Clarkson, Blake Shelton, and Bad Bunny, the show blended heartwarming moments with pure entertainment, celebrating everyday heroes. Jim led multiple field teams from pre-production and casting to executing and capturing surprise concerts that delighted onlookers and deeply moved one lucky fan each time.