P&G / The Art of Shaving “One of the World’s Fastest Men”

Helping audiences discover what we see in common.

For Procter & Gamble and its The Art of Shaving brand, Rhett Dunlap led a team as head of production at Wayfarer Studios that orchestrated a dynamic in-person activation that celebrated creativity, connection, and growth through the transformative experience of a barbershop. The challenge was to engage a diverse audience and highlight how personal stories can emerge from the intimate setting of a barber chair, particularly in the case of a world champion and Paralympic athlete whose journey inspires others. We showcased interactive art and featured a renowned barber artist, who illustrated how every person has a story worth sharing, helping attendees discover what they truly see when they look in the mirror (interactive art). The activation was a hit, generating buzz on social media and receiving positive reviews for its innovative approach to storytelling and brand engagement. Rhett’s team played a crucial role in executing this vision, ensuring that each interaction was authentic and impactful, ultimately reinforcing The Art of Shaving's commitment to fostering meaningful connections.