Lexus "#GiveAmazing" (Monique and Zee)

Luxury meets heart in stories of connection.

For Lexus, a team under Rhett Dunlap crafted a compelling docu-style branded entertainment series as part of the #GiveAmazing campaign, connecting the luxury brand with heartfelt storytelling and community impact. The challenge was to authentically showcase Lexus’s commitment to doing good while resonating deeply with audiences. By highlighting the inspiring journey of Monique Mitchell, a talented spoken word poet, and her grandmother Zee, we created a powerful narrative that illustrated the profound connections between family, art, and generosity. The campaign was a resounding success, driving significant engagement on social media and enhancing Lexus’s reputation as a socially responsible brand. Rhett expertly led the project, as head of production at Wayfarer Studios, ensuring that each moment was captured with warmth and sincerity, reinforcing Lexus’s mission to inspire positivity and compassion in the community.