Gap “Inspire”

Stories that move hundreds of thousands of Gap employees worldwide.

When Gap sought to communicate its fresh brand messaging to an impressive 130,000 employees worldwide, they turned to us for help. The challenge was to deliver a cohesive message that would resonate across diverse cultures and regions. Our solution involved sending multiple teams to key global cities like London, Tokyo, New York, and San Francisco, where we collaborated with top executives from Gap, Banana Republic, Old Navy, and Athleta, including CEO Glenn Murphy and co-founder Doris Fisher. By merging our ad agency brand know-how with Hollywood storytelling magic, we crafted engaging videos that not only conveyed pinpoint brand messages but also inspired viewers to share and remember them, fueling an insatiable hunger for more. Our dedicated team skillfully navigated the complexities of production, ensuring that every frame reflected the vibrant spirit of Gap’s vision and mission.